California Privacy Policy

Last updated on: February 22, 2024

This California Consumer Privacy Statement supplements our Privacy Policy and applies solely to personal information collected about California consumers, such as our customers, website visitors, job applicants and business partners.

This California Consumer Privacy Statement uses certain terms that have the meaning given to them in the California Consumer Privacy Act of 2018 (as amended by the California Privacy Rights Act of 2020) and its implementing regulations (collectively, the “CCPA”).

Notice of Collection and Use of Personal Information

We may collect (and may have collected during the 12-month period prior to the last updated date of this California Consumer Privacy Statement) the following categories of personal information about you:

Identifiers: identifiers such as a real name, alias, postal address, unique personal identifier (such as a device identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology; customer number, unique pseudonym or user alias; telephone number and other forms of persistent or probabilistic identifiers), online identifier, IP address, email address, account name, Social Security number, driver’s license number, passport number and other similar identifiers
Additional Data Subject to Cal. Civ. Code § 1798.80:signature, physical characteristics or description, state identification card number, bank account number, credit card number, debit card number, other financial information, and medical information
Protected Classifications: characteristics of protected classifications under California or federal law, such as race, color, national origin, religion, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, genetic information, disability, citizenship status and military and veteran status
Commercial Information: commercial information, including records of products or services purchased, obtained or considered and other purchasing or consuming histories or tendencies
Online Activity: Internet and other electronic network activity information, such as browsing history, search history and information regarding your interaction with websites, applications or advertisements
Sensory Information: audio, electronic, visual, and similar information
Employment Information: professional or employment-related information, such as resume information, occupation details, education details, certifications and professional associations, historical compensation details, previous employment details, emergency contact information and pre-employment screening and background check information, including criminal records information
Education Information
Inferences: inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities and aptitudes.

We may use (and may have used during the 12-month period prior to the last updated date of this California Consumer Privacy Statement) your personal information for the purposes described in our Privacy Policy and for the following business purposes:

Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytics services, providing storage or providing similar services;
Providing advertising and marketing services;
Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions and auditing compliance;
Short-term, transient use, such as nonpersonalized advertising shown as part of your current interaction with us;
Helping to ensure security and integrity;
Undertaking activities to verify or maintain the quality or safety of our services or devices and to improve, upgrade or enhance them;
Debugging to identify and repair errors;
Undertaking internal research for technological development and demonstration; • Managing career opportunities with us; and
Managing our relationships with current or prospective partners, vendors and other business partners.

We do not collect or process sensitive personal information for purposes of inferring characteristics about consumers.

To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law.

Retention of Personal Information

We will retain your personal information as described in the “Data Retention” section of our Privacy Policy.

Sources of Personal Information

During the 12-month period prior to the last updated date of this California Consumer Privacy Statement, we may have obtained personal information about you from the following categories of sources:

Directly from you, such as when you contact us
Your devices, such as when you use our websites or apps
Our affiliates and subsidiaries
Service providers, contractors and other vendors who provide services on our behalf
Others who use our websites, apps or Services, such as your family, friends or employer
Online advertising and data analytics services
Internet service providers (“ISPs”) and operating systems and platforms • Social networks
Recruiting and talent agencies
Job references, such as your employers or teachers
Data brokers, such as public databases
Credit bureaus and providers of credit reporting or background check services Sale or Sharing of Personal Information

We do not sell your personal information in exchange for monetary compensation. We may share your personal information by allowing certain third parties (such as online advertising services) to collect personal information via automated technologies on our websites and apps for cross-context behavioral advertising purposes. This kind of sharing may be considered a “sale” under California law when the personal information is exchanged for non-monetary consideration. You have the right to opt out of these types of disclosures of your information.

We may sell or share for cross-context behavioral advertising purposes (and may have sold or shared during the 12-month period prior to the last updated date of this California Consumer Privacy Statement) the following categories of personal information about you to online advertising services:

Identifiers
Commercial Information
Online Activity
Inferences

You have the right to opt-out of this disclosure of your information, as detailed below. We do not have actual knowledge that we sell or share the personal information of minors under 16 years of age.

Disclosure of Personal Information

During the 12-month period prior to the last updated date of this California Consumer Privacy Statement, we may have disclosed the following categories of personal information about you for a business purpose to the following categories of third parties:

Category of Personal Information	Categories of Third Parties
Identifiers	• Our affiliates and subsidiaries • Vendors who provide services on our behalf • Others who use our services • Online advertising and data analytics services • ISPs and operating systems and platforms • Credit bureaus and providers of credit reporting or background check services
Additional Data Subject to Cal. Civ. Code § 1798.80	• Our affiliates and subsidiaries • Vendors who provide services on our behalf
Protected Classifications	• Our affiliates and subsidiaries • Vendors who provide services on our behalf
Commercial Information	• Our affiliates and subsidiaries • Vendors who provide services on our behalf • Others who use our services • Online advertising and data analytics services • ISPs and operating systems and platforms
Online Activity	• Our affiliates and subsidiaries • Vendors who provide services on our behalf • Online advertising and data analytics services • ISPs and operating systems and platforms
Sensory Information	• Our affiliates and subsidiaries • Vendors who provide services on our behalf • ISPs and operating systems and platforms
Employment Information	• Our affiliates and subsidiaries • Vendors who provide services on our behalf • Credit bureaus and providers of credit reporting or background check services

Category of Personal Information

Categories of Third Parties

Education Information

• Our affiliates and subsidiaries

• Vendors who provide services on our behalf

• Credit bureaus and providers of credit reporting or

background check services

Inferences

• Our affiliates and subsidiaries

• Vendors who provide services on our behalf

• Online advertising and data analytics services

• ISPs and operating systems and platforms

In addition to the categories of third parties identified above, during the 12-month period prior to the last updated date of this California Consumer Privacy Statement, we may have disclosed personal information about you to government entities, and third parties in connection with corporate transactions, such as mergers, acquisitions or divestitures.

California Consumer Privacy Rights

You have certain choices regarding your personal information, as described below.

Access: You have the right to request, twice in a 12-month period, that we disclose to you the personal information we have collected, used, disclosed and sold or shared about you.
Correction: You have the right to request that we correct the personal information we maintain about you if that information is inaccurate.
Deletion: You have the right to request that we delete certain personal information we have collected from you.
Opt–Out of Sale or Sharing: You have the right to opt-out of the sale of your personal information or the sharing of your personal information for cross-context behavioral advertising purposes.
Shine the Light Request: You also may have the right to request that we provide you with (a) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (b) the identity of those third parties.

How to Submit a Request. To submit an access, correction, deletion or Shine the Light request, please contact us by calling us at 1-888-642-4361. You can also contact us by emailing privacy@chromadex.com. You can opt-out of the sale or sharing of your personal information by clicking here or broadcasting the Global Privacy Control signal. To submit a request as an authorized agent on behalf of a consumer, please contact privacy@chromadex.com. For questions or concerns about our privacy policies and practices, please call us at 1-888-642-4361 or send us an email to privacy@chromadex.com.

Verifying Requests. To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with your deletion or correction request. If you have an account with us, we may verify your identity by requiring you to sign in to your account. If you do not have an account with us and you request access to, correction of or deletion of your personal information, we may verify your identity by requiring you to authenticate your email address or providing information about your transactions or prior interactions with us. In addition, if you ask us to provide you with specific pieces of personal information, we may require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request. If you submit a request through an authorized agent, we may ask for your written permission or a power of attorney. In the event you provided your authorized agent with a written permission, we will require that you also verify your identity.

Additional Information. If you choose to exercise any of your rights under the CCPA, you have the right to not receive discriminatory treatment by us. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.